Studies in psychology show that stories deeply influence our attitudes, behaviour and the decisions we make. That’s why businesses are focusing their content efforts on story. But the sad truth is, whilst most people agree that stories make for better content, few people actually have a strategy for creating stories. That’s where the heroic work of David Sloly comes to the rescue. David’s strategies for creating authentic business stories are not only memorable but they are actionable too. Learn the skills to create powerful communications for your business with master business storyteller David Sloly
If you are in the business of communications then this talk is not to be missed. Designers, content creators, business owners – it’s time for you to see first hand how applying a simple narrative structure to your work will influence the attitudes, behaviour and the decisions people make. David will share some case studies of how brands have tapped into the power of story to create groundbreaking work, and you will learn the simple strategy they use to find and create those stories. Apply the power of story to your communications and see how your videos, website, designs, business pitches, social media and much more can become compelling content. Whether it’s finding and telling your own authentic business story or the ones that matter to your clients, join David Sloly and learn how to apply the power of story.
David studied journalism with the BBC, where he learnt the art of finding and telling other people’s stories. He has won numerous awards for his work including a Gold Sony Academy Award, a MOBO, and being voted one of the top 5 most influential radio programmes by Guardian newspaper readers. In 2001, David moved into advertising and marketing, working at an international agency across global brands including Microsoft, Google, 3M and Dell, again picking up major industry awards including winning the UK Technology Marketing Campaign of the Year, B2B Agency of the Year and being voted most innovative agency of the year by Microsoft. In 2014, David joined forces with Harvey Steed and together they formed Harvey David, a marketing communications agency that creates marketing content for global brands. David is an author and has spoken at SXSW, TEDx, Microsoft Campus and many more – never using slides.
Join David for an inspiring start to your day!
08:30 – 10:00am
Wednesday 25th January
MB Tempora (Dutch Barge), Welshback, Bristol, BS1 4SP