Past event —

Doing Good Design // Design Doing Good

As designers we like to think our work is making the world a prettier, easier to use, easier to read, easier to click place to live. We’re on a mission to rid the planet of bad design, bad kerning and crimes against colour. 

But for some of us Pantone chip lovers that’s not enough. Doing Good Design | Design Doing Good’ is a one night celebration of those designers, agencies and organisations who are making a change to the world through their creativity. Creatives who give charities a better chance, make fundraising fun, protest with print and make for change. 

Join WEDF at the Arnolfini for an evening with four fantastic speakers, as we explore themes of social impact, behaviour change and activism.

Baxter and Bailey

Design for good? Is that the same as good design? Baxter and Bailey think so. They’re an award-winning brand design company based in Brighton. Founded on the simple belief that if they do their job well, the work they produce will make things better for people. 

Over the years they’ve stayed true to this philosophy by helping clients produce meaningful work which has clear purpose and a lasting impact. Successful relationships with courageous clients across the arts, education, charity and built environment sectors include The Rothschild Foundation, Oxford University Press, University of Sussex, Goldsmiths, Leonard Cheshire Disability, Brighton Women’s Centre, U+I and Greater London Authority. 

The Art of Ping Pong

Created by Algy Batten; the Art of Ping Pong is an art focussed ping pong brand that uses the colour and vibrancy of art to celebrate the popularity and subculture of ping pong – creating fun and colourful ping pong products, events, exhibitions and charity campaigns.

Algy was the joint founder and creative partner of branding and design agency Fivefootsix which closed at the end of 2015 after 11 years of producing great work, having fun and most importantly building a brilliant team.

Fivefootsix worked with Ben & Jerry’s, BBC Children in Need, UEFA, Vita Coco, UNICEF and Nokia. But was just as well known for publishing their own books and for producing the Art of Ping Pong.

Algy began his career in 1998 at the newly formed Browns design studio. After a little over two years Algy moved on to work with UNICEF, heading up their in-house design studio in Geneva, and then onto Nokia before founding Fivefootsix in 2005 with Mark McConnachie.

Since Fivefootsix Algy works as an independent design consultant working with clients such as Legoland, Logitech and Unilever, as well as developing the The Art of Ping Pong project.

Sophie Gordon – Senior Copywriter at the NSPCC

How can a rebrand change public perceptions of child abuse? How can a few words make a child feel safe? And how can some playful rhymes bring a non-existent obstacle course to life? Those are some of the challenges Sophie Gordon’s tackled while working in the NSPCC’s award-winning in-house Studio. 

The NSPCC is the leading children’s charity fighting to end child abuse in the UK and Channel Islands – with the aim of protecting children, preventing abuse, and transforming society to make it safer for all children. 

Behind the scenes, the NSPCC’s Studio is a team of creative problem solvers who like to take on challenges – big or small. From designing public education campaigns, to developing new fundraising initiatives and materials for frontline services, you’ll find them doing all this and more; inevitably surrounded by cups of tea and biscuits. 

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